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Visitor Survey Bespoke Analysis
Visitor surveys are an effective tool for analysing market trends, creating customer profiles and identifying market segments.
The results of visitor surveys can be used to:
- Help plan future marketing initiatives
- Identify areas of weakness or quality gaps
- Build a profile of your typical visitor
- Create mailing lists for promotional material.
With the establishment of the Regional Visitor Survey in 2008, carried out in a range of locations throughout Yorkshire, we can now offer destinations the opportunity to learn more about their visitors through our bespoke analysis service.
To find out how we can help you with your research requirements, please email us (marketintelligence@yorkshire.com or call our team on 0113 322 3512.
Visitor surveys can also form the basis of benchmarking exercises against other similar destinations or attractions. Visit our benchmarking page to find out more.
“This is the first time The Bowes Museum has undertaken such a comprehensive market research project. We are confident the research undertaken by the Welcome to Yorkshire will be of great benefit in the development of the Marketing Strategy and support the objectives of enhancing the visitor experience and increasing visitor numbers over the next three years." Rachel Scott, Marketing Officer, The Bowes Museum