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Regional Visitor Survey
Latest copy of Regional Visitor Survey Results for 2008/09
We have been working in partnership with Yorkshire Forward and our six Area Tourism Partnerships to carry out our first region-wide visitor survey. The survey, which is funded by Yorkshire Forward and managed by tourism agency Welcome to Yorkshire, gives a true representation of visitor activity and spending habits. The aim of this important piece of research has been to evaluate visitor experiences and measure satisfaction levels among visitors to Yorkshire.
The results will be used to ensure we can retain our competitive edge and attract more visitors from the UK and overseas. The information will help regional tourism planners understand visitors’ profiles, activity choices and levels of satisfaction at a regional, area and district level.
The first year of research included 10,752 face-to-face interviews carried out during May 2008 to April 2009 across Yorkshire by York-based QA Research and The Tourism Network.
Key survey questions included:
- Why did you visit Yorkshire, and any specific areas within Yorkshire?
- How did you get here?
- Where did you stay and for how long?
- What places did you visit?
- How much did you spend?
The results have been professionally analysed and to help you get the most from them we have produced a helpful guide providing key recommendations on further opportunities your business could be taking advantage of, including;
- Understanding how and who to prioritise as your visitor target markets
- Discovering what further marketing opportunities can be capitalised on
- Identifying how you can make Yorkshire even better
Download a copy of the guide below:
Regional Visitor Survey - Discover how it can help your Business
Click links below to download highlights from the 08/09 Visitor Survey.
Summary of Results 08/09
Breakdown of Results 08/09 by ATP
The survey is now in it's second year and interim results available for the May to November 2009 period in which a total of 8,262 face to face interivews took place throughout Yorkshire and Humber. Download a sumary of key findings below.
Quarter 2 May to November 2009
For more information about the survey, please email
Chantal Lowson (
clowson@yorkshire.com), Market Intelligence Manager or call her on
0113 322 3509.