You are here:
Home > Research > Leisure Market Profile > Visitor Origins
Visitor Origins
Domestic Visitors
|
|
Total
|
Day
|
Staying
|
|
Yorkshire & Humber
|
56%
|
72%
|
23%
|
|
North West
|
11%
|
9%
|
13%
|
|
East Midlands
|
10%
|
8%
|
13%
|
|
North East
|
7%
|
7%
|
8%
|
|
London & South East
|
5%
|
0%
|
15%
|
|
East Anglia
|
3%
|
1%
|
9%
|
|
West Midlands
|
3%
|
1%
|
6%
|
|
South West
|
2%
|
0%
|
5%
|
|
Scotland
|
2%
|
0%
|
5%
|
|
Wales
|
1%
|
0%
|
3%
|
|
Source: Regional Visitor Survey 08/09
|
A large proportion of domestic visitors to Yorkshire are from within the region. As you would expect, this proportion is higher among those visiting on a day trip compared to those staying overnight.
Bordering regions to Yorkshire are also key target markets, in particular the North West and East Midlands, both making up a relatively large proportion of visitors.
Although overall making up only 5% of trips in the region, visits from London and the South East make up a significant proportion of overnight stays in Yorkshire (15%), the second largest market for staying visitors in Yorkshire.
Overseas Visitors
Yorkshire’s top ten international markets in terms of visitor numbers in 2008 included Poland, USA, France, Spain, Germany, Ireland, Netherlands, Australia, Canada and Italy. For spend, overseas markets ranking varies, with USA, Poland, Spain, Germany, China, Ireland, Netherlands, Australia, France and Norway ordered as the top ten.
Those countries in the top ten with the highest average spend per head in Yorkshire include the USA (£83 per day), Ireland (£82 per day) and the Netherlands (£61), while those with the lowest average spend include Poland (£22 per day), France (£24 per day) and Spain (£29 per day).
Emerging Overseas Markets….
China and the United Arab Emirates moved into the top twenty for the first time in 2008 (UAE coming in 11th). There has been a marked increase in visitors from these countries in the last five years.