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Leisure Market Profile
Leisure tourism currently generates £5.9 billion in visitor expenditure in the region and makes up a significant proportion of Yorkshire's visitor economy.
This section contains detailed information on the leisure visitor market in Yorkshire. Here you will find information on:
- Visitor Origins including key domestic and overseas markets
- Trip Characteristics including party size, average spend, length of stay, seasonality and type of accommodation
- Activities undertaken including range of actvities and main activity by type of visitor
- Market Fit including detailed segmentation of key target markets using MOSAIC Micromarketer geo-demographic profiling.
Overall day visitors make up the largest proportion of leisure visitors in the region contributing almost two thirds of all leisure trips.
| |
Day Visitor |
Staying Visitor |
| York & Selby |
48% |
52% |
| Dales & Harrogate |
62% |
38% |
| Moors & Coast |
44% |
56% |
| Yorkshire South |
80% |
20% |
| West Yorkshire |
73% |
27% |
| Hull & East Yorkshire |
70% |
30% |
| Total |
65% |
35% |
In general, West Yorkshire, South Yorkshire and Hull and East Yorkshire attract a higher proportion of day visitors whilst North Yorkshire tends to attract a relatively higher proportion of staying visitors.