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On behalf of Whitbread, Welcome to Yorkshire Market Intelligence were asked to investigate demand for a proposed new hotel development in York City Centre. Whitbread, under the Premier Inn brand, were looking to develop a site near the railway station, which had historically been used as offices. Welcome to Yorkshire Market Intelligence were commissioned to assess the feasibility of the site as a hotel and to demonstrate the potential economic benefits such a development could bring. The research was used to support a planning application submitted by developers to the local council.

Kirklees Council commissioned Welcome to Yorkshire Market Intelligence to undertake an investigation into the perceptions, motivations, attitudes, levels of satisfactions and experience of visitors to the market towns of Holmfirth and Marsden, and in addition benchmark this performance against other key competitors to inform future marketing strategies.

With the desire to maximise revenue, Newby Hall saw an opportunity to utilise Welcome to Yorkshire’s Consumer Profiling Tool, offering the ability to establish exactly who their customers are and thus identify the best way forward in terms of marketing the attraction to new visitors.

After speaking with Phil Bustard, Marketing Manager for NYMR, about potential research opportunities to help develop the NYMR brand, Welcome to Yorkshire Market Intelligence suggested a visitor profiling exercise and economic impact evaluation to illustrate the value of the attraction to the local tourism economy.

On behalf of Turley Associates Planning Consultants, Welcome to Yorkshire Market Intelligence were asked to investigate demand for a proposed Entertainment Complex development incorporating a Casino and hotel, on the grounds of Bramall Lane, home to Sheffield United Football club.