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Yorkshire.com - twice as good as the rest!
Story published: Friday, 18 June 2010
Yorkshire.com was the only winner of two awards at the prestigious TravelMole Web awards in London.
The record-breaking Welcome to Yorkshire website was nominated for three awards – the highest number of nominations at the ceremony – and came away with two, the only double winners of the evening.
It successfully defended the award it won last year for Best Tourism Website and picked up an additional award for Best Use of Video. It narrowly lost out in the Best Use of Mobile Technology category.
Gary Verity, chief executive of Welcome to Yorkshire, said:
“Yorkshire was the biggest winner at these prestigious travel awards and it goes to show that people across the country, as well as across the world, are taking notice of what we are doing. Yorkshire.com is setting new standards in the travel industry while Yorkshire itself is exceeding the expectations of those who come to holiday here. We plan to continue improving what we do on both fronts and ensure Yorkshire continues to win prestigious awards like these.”
Graham McKenzie, founder of TravelMole, said:
"Welcome to Yorkshire and Yorkshire.com can be proud to be the only double winners on the evening against very tough opposition. The people of Yorkshire can be very proud of the website that represents them so superbly."
Since it launched in April last year
Yorkshire.com has gone from strength to strength. Visits to the site topped 2.3million last year and are already over 2million year-to-date. In fact the website is breaking records even before the busy summer season starts. May 2010 saw yorkshire.com record its highest ever traffic figures for a single month and the value of online bookings made through yorkshire.com is up 73% over the financial year March 2009 – April 2010 compared to the same period the previous year.
The TravelMole awards are voted for by its subscribers and judged by an independent panel of travel and tourism experts. TravelMole is the largest global online community for the travel and tourism industry with over 450,000 registered newswire subscribers from travel and tourism professionals worldwide, as well as 30 million consumers in 132 countries.
Welcome to Yorkshire has won a number of awards since it launched last April.
Most recently it won the People’s Choice award at the Chelsea Flower Show for its Rhubarb Crumble and Custard Garden and it also won the International Business Forum’s Most Innovative Marketing Campaign Award 2009 for ‘A Long Weekend in Yorkshire Isn’t Long Enough’.
Later this year Welcome to Yorkshire is also nominated for Europe’s leading marketing campaign in the World Travel Awards.
Ends
Editors’ Notes:
• Welcome to Yorkshire is the official tourism body for Yorkshire, working to grow the region’s visitor economy.
• Welcome to Yorkshire is funded by Yorkshire Forward, the Regional Development Agency charged with improving the Yorkshire and Humber economy.
• Key facts include:
• Tourism in Yorkshire is worth £6.5 billion annually
• The region’s industry employs a quarter of a million people
• There are 209 million visits to Yorkshire each year
For further information please contact:
Andy Denton – Press Officer
Email: adenton@yorkshire.com
Direct Line: 0113 322 3537
Mobile: 07855 812094
Dee Marshall - Head of Communications
Email:
dmarshall@yorkshire.com
Direct Line: 0113 3223505
Mobile: 07950 325 901
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