PR and Advertising Campaigns
Our PR team regularly achieves extensive coverage across a range of trade and travel media, backed by skilfully targeted advertising campaigns.
We have had excellent coverage of Yorkshire in Group Leisure magazine, Destinations UK, Coach Touring Magazine and Coach Monthly magazine.
E-newsletters containing group travel updates are also sent on a regular basis to trade and travel media.
Website
Group travel has a dedicated section on www.yorkshire.com offering group organisers a one-stop shop for information about accommodation, attractions and events in our region.
The site www.yorkshire.com/grouptravel is updated regularly and visitors can download an e-newsletter and itineraries as well as order group travel guides.
E-newsletter
A quarterly e-newsletter is sent out to group travel operators and other relevant contacts across the UK and Europe to provide information and updates on group travel opportunities in Yorkshire.
Tour and Coach Operators
We work closely with a number of key domestic tour and coach operators to ensure our region features in their programmes and itineraries.
Itinerary Development
Our experts devise five brand new itineraries a year designed to appeal to group organisers across all our target markets. The itineraries are used in promotional activity, on the website and at major trade fairs.
Group Travel Exhibitions
We attend all the major annual travel trade exhibitions to promote Yorkshire as a group-friendly destination for days out, short breaks, trips and activities. Many attractions and accommodation providers from our region are showcased at these events.
Throughout 2009/10, Welcome to Yorkshire will be showcasing Yorkshire at the following events:
- World Travel Market, held at Excel, London in November 2009
- Great Days Out Fair at Bolton Reebok Stadium in February 2010
- Best of Britain, held at Excel London in March 2010
to find out how you can take part in our high profile marketing and PR campaigns, boost your business and support our overall aim of making Yorkshire the number one group travel destination in the UK.