You are here:
Home > Tourism 2012
Tourism 2012
Yorkshire is the best place outside London to enjoy the London 2012 Olympic and Paralympic Games. This is no idle dream. Yorkshire is already the English destination of choice for overseas visitors after they have sampled the delights of London. Our aim is to build on this fact by ensuring that already embedded behaviour is encouraged and reinforced before, during and after the games. With that in mind, Welcome to Yorkshire has been actively developing its approach to tourism in the period between now and the games in 2012. The Tourism strategy for Yorkshire is all about using the opportunity provided by London 2012 to raise the profile, exposure and therefore awareness of Yorkshire as a place to visit. By working with you, our industry partners, Welcome to Yorkshire will ensure that its marketing activity is co-ordinated and Yorkshire is in the media spotlight before and during the games.
The
Yorkshire Gold initiative has been established to ensure the people, communities and businesses of Yorkshire and Humber benefit commercially, culturally and in every other possible way from the London 2012 Olympic Games and Paralympic Games. Ambitious? Certainly. But then what did you expect? This is Yorkshire.
Find out more
www.tourism2012games.org