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Welcome to Yorkshire
“Passionate about Yorkshire, even more passionate about marketing it”
Welcome to Yorkshire’s mission statement underpins our number one priority – to make Yorkshire the most popular tourist destination in the UK.
We work closely with our six partners across the region and together we form the Yorkshire Tourism Network:
- Visit York Tourism Partnership
- Yorkshire Moors & Coast Tourism Partnership
- West Yorkshire Tourism Partnership
- Yorkshire Dales & Harrogate Tourism Partnership
- Visit Hull & East Yorkshire Tourism Partnership
- Yorkshire South Tourism
Tourism is of huge importance to Yorkshire and is one of our largest industries. It makes a £6.3 billion annual contribution to the region’s economy and creates 243,300 jobs.
Welcome to Yorkshire is charged with the vital task of ensuring the region’s tourism industry is both sustainable and built on a solid foundation for future growth. Our work encompasses major marketing initiatives, high profile PR campaigns, business support and the protection and promotion of the official Yorkshire brand.
Marketing
We devise and deliver multi-million pound marketing campaigns which have proven outstandingly successful over the years, attracting leisure visitors, travel trade and business tourism to the region.
PR activity
Our highly experienced PR practitioners gain consistent high-value coverage for our region’s tourism industry through skilfully targeted campaigns and events.
Business support
Ensuring the success of tourism businesses throughout our region is one of our major priorities. We provide a wide range of business information, practical support and back-up, plus additional business benefits and cost savings to our Welcome to Yorkshire members.
Branding & image
We are the official keeper of the Yorkshire brand. We ensure it is used effectively and consistently across the region to raise awareness of the brand values of Yorkshire to the consumer.
Market intelligence and research
Professional market intelligence and research activity underpins our own work, and helps us to provide vital information, support and guidance to those working in the tourist industry as well as potential investors.
Strategic planning
Our strategic planning work ensures we can deliver coherent and effective national and regional strategies to maximise opportunities and partnerships.
Policy
Welcome to Yorkshire is the industry voice and representative on all relevant policy issues for the region.
Funding opportunities
We work to ensure that the region can take full advantage of all available funding opportunities to ensure a premium quality tourism experience in Yorkshire.
Tourist Information Centres
We oversee the region's Tourist Information Centres to make sure that standards are maintained.
Contact:
Gary Verity
Chief Executive
Welcome to Yorkshire
Dry Sand Foundry
Foundry Square
Holbeck
Leeds
LS11 5DL
Tel: 0113 322 3500
Web:
www.yorkshire.com
Web:
www.venueyorkshire.com